Pay-per-click marketing is a great way to get visitors when you need traffic and you need it now. But it’s risky: You can spend a fortune, generate many visits, and end up with nothing to show for it.
On its face, pay-per-click marketing, or PPC, is pretty simple: Search engines and services, such as Google or Overture, provide listings on a per-bid basis. This is in addition to their ‘natural’ search results, which are still powered by a combination of keywords found on your site, link popularity and other formulae.If you place the highest bid for a specific keyword or set of keywords, then you rank number one in these paid listings. On Google, PPC listings show up in the Adwords column on the right-hand side of the screen. Other engines, such as MSNSearch or Yahoo, display PPC listings as ‘sponsored listings’ in the same column as the natural search results.
If someone clicks on your PPC listing, they arrive at your web site. And you are charged the amount you bid. So, if you bid $.15 per click on ‘widgets’, and that’s the highest bid, you’ll show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you $15.00.
Comment by Brenden McKenzie — September 13, 2007 @ 2:12 pm
Nice topic,u have described quite well
Comment by jitendra kumar — September 18, 2007 @ 7:23 am