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	<title>Online Marketing &#124; Search Engine Marketing &#124; Search Engine Optimization &#124; Pay Per Click</title>
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		<title>Does Landing Page Matter for PPC Campaigns?</title>
		<link>http://manish4it.wordpress.com/2008/05/14/does-landing-page-matter-for-ppc-campaigns/</link>
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		<pubDate>Wed, 14 May 2008 16:45:09 +0000</pubDate>
		<dc:creator>Manish Kumar</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>

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		<description><![CDATA[Yes, the landing page does matter. It plays a vital role for any Pay Per Click or PPC campaign&#8217;s success. Attracting users/traffic is an easy and to convert them into potential customer/consumer one have to play trick. After all the tough work you have done, preparing relevant keyword list, creating eye catching ads, added negatives to sort out irrelevant search &#38; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=manish4it.wordpress.com&amp;blog=1544448&amp;post=10&amp;subd=manish4it&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Making it Work: Conversions, Not clicks</title>
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		<pubDate>Sun, 23 Sep 2007 08:00:49 +0000</pubDate>
		<dc:creator>Manish Kumar</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>

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		<description><![CDATA[How do you engineer a successful pay-per-click advertising campaign? By paying more attention to conversion, and less to clicks. Keep five rules in mind: Track Conversions If you want to stay on budget, you have to track conversions. What&#8217;s a &#8216;conversion&#8217;? It&#8217;s any time a visitor to your web site takes a desired action. Examples [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=manish4it.wordpress.com&amp;blog=1544448&amp;post=8&amp;subd=manish4it&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Why PPC Advertising is Bad</title>
		<link>http://manish4it.wordpress.com/2007/09/08/why-ppc-advertising-is-bad/</link>
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		<pubDate>Sat, 08 Sep 2007 18:14:14 +0000</pubDate>
		<dc:creator>Manish Kumar</dc:creator>
				<category><![CDATA[PPC]]></category>

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		<description><![CDATA[But PPC advertising can cost a fortune. It&#8217;s easy to get caught up in a bidding war over a particular keyphrase and end up spending far more than your potential return. Some PPC engines, such as Overture, offer convenience features such as &#8216;autobid&#8217; that will automatically increase your bid amount to maintain a particular rank. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=manish4it.wordpress.com&amp;blog=1544448&amp;post=7&amp;subd=manish4it&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Pay Per Click Advertiser</title>
		<link>http://manish4it.wordpress.com/2007/09/08/pay-per-click-advertiser/</link>
		<comments>http://manish4it.wordpress.com/2007/09/08/pay-per-click-advertiser/#comments</comments>
		<pubDate>Sat, 08 Sep 2007 03:18:01 +0000</pubDate>
		<dc:creator>Manish Kumar</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[Online Marketing &#38; PPC Management The purpose of your website is to generate sales, leads, ad revenues, or interest in your content, and almost 80% of all websites are found using search engines . Where does your site rank for important keywords in your industry in those search engines? We specialises in optimising your website [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=manish4it.wordpress.com&amp;blog=1544448&amp;post=3&amp;subd=manish4it&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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